Watch: Anil Kapoor and Kareena Kapoor Khan dazzle in the latest ad from Malabar Gold & Diamonds
Malabar Gold & Diamonds, one of the largest gold and diamond retail chains in the world, has kicked off the 9th edition of its Brides of India campaign with a special wedding theme song titled #MakeWayForTheBride which depicts the grand entry of brides, the hallmark of modern-day Indian weddings. The wedding anthem, released in an aesthetically shot 3-minute video that has already garnered two million views on social media platforms within the first fourty eight hours, features celebrity brand ambassadors of Malabar Gold & Diamonds, Anil Kapoor and Kareena Kapoor along with brides from diverse regions of the country. The Brides of India 2021 wedding anthem has been conceptualised by the creative agency Dentsu India and developed by some of the highly gifted and supremely talented professionals from the world of celluloid. Directed by Kookie Gulati, who has also directed movies such as the Abhishek Bachchan-starrer The Big Bull, the anthem also boasts of Amit Roy, who was D