Find your ‘Love Prediction’ with Snapchat’s new AR lens!
Snapchat is pushing creative boundaries with the latest AR lens for Netflix’s upcoming series, ‘Feels Like Ishq.’ This unique ‘Love Prediction’ lens, following the plot of the series, appears in the form of a mystical crystal ball predicting unusual places and situations where Snapchatters can find love. Snapchatters can share their fun and quirky responses through stories with their friends. Commenting on the collaboration, Prasanna Raman, Advertiser Solutions Lead @Snap Inc., India said, “Snapchat has the young and Gen-Z audience for whom Augmented Reality (AR) is a native everyday behavior. With the aim to capture the audience’s imagination, we have created an AR lens that is relevant to the storyline of ‘Feels Like Ishq’. We have used a 3D world object technology and proximity detector that places a crystal ball, which reveals a ‘ishq’ prediction making it an exciting experience.” Netflix’s new anthology, Feels Like Ishq will showcase six stories about the kindling of young