The ‘Big Indie Bang’ is here to redefine what young India calls ‘Commercial Music’. Listen to Khoye Se by Hyderabad-based artist, SHOR!

 

Image Source: Pr Handout

The Indian Independent music scene has always been limited! In resources, scope, reach, marketing platforms - it’s time to change that! Backed by the label Big Bang Music, Big Indie Bang is an incubator for new artists to take their music beyond their core fans to new markets, platforms and eventually, as a collective change the definition of ‘commercial music’ in India.

Talking about Big Indie Bang, CEO of Big Bang Music, Gaurav Wadhwa says “Our learning is that with a 360 push any artist can become mainstream. It’s all about sampling to the right set of consumers. There’s untapped potential for what we call niche artists. There should be no small, large, niche , commercial in art. All of it should get its fair share of fans and consumers and at Big Bang Music we want to be the vanguard of that .. Hence the birth of a new system to run Indie music.”

Big Indie Bang's first release is 'Khoye Se' with Hyderabad-based artist Shor.  ‘Khoye Se’ has already been gaining traction as Ritviz played this on one of his instagram live sessions and it was well received when it was played during a set at Zomaland. The song has a solid, dark and dreamy vibe that has all the right elements for it to enchant listeners.

Khoye Se is a take on finding comfort in being lost - something that we’ve all been acquainted to more recently with the world in a tailspin. In the midst of all the chaos, we’re somehow able to lead our lives in the bubble we create for ourselves and muster up a fleeting level of compassion and interest to something pertinent or horrific we read in the news, although some could argue that it’s the only way to be content. The song is written, composed and produced by SHOR and is the 6th and final single of his first Hindi EP “Khoye Se”.

Watch The Music Video: https://youtu.be/paXupjZcYMI

The incubator for emerging artists is led by singer-songwriter Raghav Meattle who spent his time in the lockdown listening to over 600 artists on Instagram LIVE. “The idea is to help artists grow their fan bases by marketing their music, audio production support and curating great music videos”. There are over 15 releases planned for the year and we can’t wait for Indie musicians to get the appreciation they deserve.”

Talking about the song, Shor says “The idea of the song came about when I got an absurd amount of notifications from a news app on my phone. Each headline seemed to be more dire than the next but because we live in an age of information overload that we’ve at some level become numb to, I was able to immediately put away my phone, tune everything out and continue doing whatever i was doing.”


Also read: RRR Movie Climax shoot begins, SS Rajamouli shares still on social media! Details inside

Comments

Post a Comment

Popular posts from this blog

Nushrratt Bharuccha looks ravishing in these 3 different looks from her song, SaiyaanJi

Image
Nushrratt Bharuccha started the year 2021 with a bang, with her first ever single 'SaiyaanJi' being launched this year. The song sung by Honey Singh has marked the fourth collaboration of himself and Nushrratt. The duo has delivered hit songs in the past as well and this time they have managed to deliver a superhit song which crossed the 400 million view mark recently. The song features Nushrratt in a refreshing avatar with ravishing outfits that managed to floor her fans. Here's a look at the actress in her ravishing best attires from the song. The Green Co-ord set Nushrratt donned a green Co-ord set in the hit song which featured for majority of the length of the song. To go alongwith she chose a thick gold necklace and multiple rings and bangles to pull off the complete look. The bold look stood out for most people as the actress looked really hot in the attire as she went for a wavy open hairstyle. White and Grey one-piece Another look of her featured her wearing
Read more

Watch: Neetu Kapoor and Anurag Basu groove on Galti Se Mistake on Super Dancer Chapter 4

Image
On Super Dancer – Chapter 4, Contestant Neerja and her super guru Bhawna astounded everyone, especially the guest on the show – Neetu Kapoor, this weekend. She gave the duo a standing ovation as they performed on the hit song, 'Haye Re, Haye Re.' Furthermore, all the other three judges praised the duo’s act and were quite keen on highlighting the growth Neerja has shown after every performance and how she overshadows her guru Bhawna at times. Neetu Kapoor was so taken with Neerja that after the performance that she blessed her in her own special way and asked her parents to do the same after every performance. “Nazar utaarna is really important,” she remarked, adding that she performs the same for her children. Moreover, the highlight was when Neetuji invited Anurag Basu to perform with her on one of Ranbir's most famous songs, 'Galti se Mistake', from the film Jagga Jasoos (Anurag Basu directorial) as the rest of the contestants also joined them on stage, whi
Read more

Sidhika Sharma's first look from her Punjabi Film 'Fuffad Ji' out now!

Image
The stunning, Sidhika Sharma has dazzled on screen and is all ready to take big steps in the Punjabi Film industry. In her last music video, she appeared with Omkar Kapoor in 'Sau Sau Wari Khat Likhe' To add further to her buzz, her previous singles have been outstanding, ‘Na Ji Na’ alongside H`arddy Sandhu, 'Phulkari', "Love Conquers", and "Tauba Tauba". The Punjabi film "Fuffad Ji" directed by Pankaj Batra where Sidhika Sharma will be seen alongside Gurnam Bhullar, Binnu Dhillon, and Alankrita Sahai has already started with the shoot. Actress Sidhika Sharma has released her first look from the film, the actress looks absolutely pretty with her no-makeup look in a red Punjabi suit and her hair braided back lying down on a cot, while the film clapboard mentions 'Fuffad Ji' scene number 15 and shot number 3. After entering the Punjabi Music industry, the Chandigarh girl is all excited to debut in the Punjabi film "Fuffad Ji&q
Read more